National Media Profiles and Placement, Washington Public Affairs Dominance, and Social Media Leadership
Cambridge Strategic Partners specializes in thought leadership. Some of our clients are innovative thinkers in business, policy and law. We enjoy working with leaders who are on the cutting edge of their fields, whose ideas are compelling, and whose implementation of those ideas naturally creates market share dominance. We help these clients position their ideas in the crowded opinion leader marketplace. We partner with you to create winning strategies that command attention. We excel at executing tactics that matter. How do we do it? By spending the time to understand your business, and then developing a customized thought leadership communications plan for you, we can draw on our unusual depth in business, communications and public policy to achieve results. Some of the best examples of this are at the nexus of business and policy, where ideas can be powerful given the right exposure such as with Weiss Research where we built the thought leadership profile for key analysts and then showed them how to use it to develop customer relationships and increase sales.
Weiss Research is an investment research firm based in Jupiter, FL. Weiss analysts follow economic data and trends to predict investment opportunities. But there are many investment research firms. How do you go about setting yours apart? You invest in your people and the power of their ideas. Martin Weiss engaged Cambridge Strategic Partners to develop a national media profile for his top analysts. Today, Martin Weiss and Weiss Research analysts are regularly quoted by the top national media such as The New York Times, The Washington Post, The Wall Street Journal and CNBC. And when you want to understand unemployment numbers or housing starts or inflation indicators, you simply have to open one of the national newspapers to see investment analyst Mike Larson’s comments.
During that multi-year engagement, we also did crisis communications management for the company on an adverse regulatory decision by the U.S. Securities and Exchange Commission, and we were able to segment out the areas of thought leadership and prevent collateral damage to the company’s brand and market share.
Susman Godfrey, LLP
Susman Godfrey, LLP. is one of the top plaintiff’s law firms in the United States, with offices on both coasts and Texas. Steve Susman engaged Cambridge Strategic Partners to work with the principals in his firm to build their national media profiles. We worked with the attorneys in his firm to showcase their considerable thought leadership in law and help them become expert legal resources for national media during the months of banking meltdown and resulting litigation. National media such as The New York Times and The Wall Street Journal quoted Susman Godfrey attorneys numerous times in discussing complex financial services litigation. Reporters for legal periodicals turned to Susman Godfrey to decipher the legal basis underlying such cases and the liability exposure of the financial services industry.
Our best clients are those who have a business objective that can be advanced by the use of thought leadership to set them apart and translate to market share and business success. If you believe you are a thought leader and you want to build that perception among media and opinion leaders, the CSP Thought Leadership Program may be the communications program for you.