The CSP Advantage
When clients encounter mission critical inflection points, moments when their business or industry is on the verge of major positive or negative change, company leaders must seize the opportunity. Cambridge specializes in managing the inflection points caused by litigation, regulation, and legislation. By crafting high impact messages and leveraging knowledge of business and public policy, Cambridge influences audiences, mobilizes constituencies, and obtains results. Focus, deep expertise, and tenacious determination to win distinguishes Cambridge Strategic Partners from all the rest.
Managing Partner, Cambridge Strategic Partners
Joy Howell has an outstanding track record of leveraging assets for her clients. As managing partner of Cambridge Strategic Partners, she delves below the obvious to reveal untapped potential, drive targeted marketing strategies, and effectively generate visibility in a challenging economy.
Ms. Howell’s business acumen and seasoned expertise encompasses public policy, media, and business strategy. Recent client engagements include competitive business strategy to capitalize on a new product opportunity; implementing a government relations and public affairs campaign for law firms representing consumers; building a national media profile for an investor-oriented newsletter company; founding and serving as executive director of a trade association for a group of financial newsletter publishers; co-founding and conducting government relations for a trade association for independent investor research firms; doing public relations for a top national litigation firm; founding and running an Internet privacy and safety organization; implementing government relations campaigns for alternative energy projects and patent legislation disputes; building a consumer and victim’s rights coalition; conducting a public affairs campaign to defeat state and national anti-victim legislation; and conducting successful crisis communications campaigns for clients with national media challenges.
Prior to founding CSP, she directed the Office of Public Affairs of the Federal Communications Commission, Washington, D.C. She served on the Chairman’s senior management team, managed 70 employees, and conducted turn-around operations that reduced customer wait time from days to minutes. She re-positioned the agency’s profile and top executives with the national media. She served as one of the national Communications Directors on the Gore-Lieberman Presidential Campaign.
Previously, she was Communications Director to U.S. Sen. Robert Torricelli (D-NJ) who was then designated by Capitol Hill reporters as “the most nationally visible freshman senator in recent memory.” As President of Howell Communications Group, Washington, D.C./Los Angeles, she represented over 100 Fortune 1000 corporations and their trade associations. She developed Congressional public policy strategies for General Motors, Subaru and Kraft Industries. She implemented marketing plans for companies such as AT&T, Aetna, Frito Lay and Pacific Gas and Electric. She has led a number of crisis communications engagements, resulting in preservation of brand or individual reputations despite adverse circumstances.
Her firm has created winning coalitions, spearheaded mass media campaigns, developed investor relations programs for Wall Street analysts, and achieved excellent national media coverage for her clients. She managed timely team response to nearly 40,000 media inquiries per year at the FCC. She conducted the first webcast of a U.S. Senate field hearing and directed the redesign of the FCC web site, designated by Brown University as a top government web site.
Her media initiatives have yielded Sunday public affairs program appearances, on-message press for World Cup soccer, and prominently featured opinion articles published in national newspapers. Key results include stopping a national bill in Congress that The Washington Post called “unstoppable,” achieving landmark legislation in Connecticut, overturning a popular Pennsylvania governor’s veto against all odds through multiple communications tactics, and designing a bilingual marketing strategy for a company that secured a state contract.
After completing her MBA at the University of Redlands, she studied public policy at Harvard’s John F. Kennedy School of Government and business at Harvard Business School. She earned a Master in Public Administration (MPA) with a focus on the nexus of business and public policy, with courses in international business, Internet privacy and security policy, corporate strategy, international marketing, corporate governance, and change management. Studies in international business at Cambridge University, England, inspired her MBA thesis on the European Monetary Union. She has been an instructor and guest lecturer at Harvard’s Kennedy School of Government, George Washington University, and the University of Texas.
A partial list of awards, honors and elected positions includes: Board Member, Public Citizen, Past Board Member, University of Texas at Austin, College of Communications; Chairman’s Award, Federal Communications Commission, Outstanding Alumni Award, University of Redlands; Distinguished Service Award, Austin City Council; elected Executive Vice President, Student Government, Harvard’s Kennedy School of Government; elected Commissioner, Town of Dewey Beach, Delaware.